EMT Practice Test

1. Question Content...

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Question1: What does Pardot use to track HTML email opens?

Question2: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question3: Identify three webinar connectors for Pardot

Question4: A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Question5: How can you ensure your email doesn't get stuck in spam?

Question6: What variable tag must be included in an email to allow prospects to manage their email preferences?

Question7: A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year.
The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question8: Can you tie multiple Salesforce accounts to one Pardot account?

Question9: A prospect with aPardot score over 100 can view and opt out of a list on the Pardot Email Preference Center.
The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Whichtwo characteristics must be true of that list?
Choose 2 answers

Question10: By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Question11: How do you use an automation rule to opt out prospects?

Question12: What is an ideal Click-Through Rate (CTR)?

Question13: Form or Form Handler? I need data de-duplication in the CRM.

Question14: If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Question15: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question16: By default (using business accounts) Pardot creates new records as:

Question17: What does a marketing user have access to in Pardot?

Question18: After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

Question19: LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

Question20: A designer wants to apply LenoxSoft's styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?
Choose 2 answers

Question21: What is the main difference between automation rules and segmentation rules?

Question22: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question23: A user creates a copy of Email Template A, makes changes and saves as Email Template B.
They send a list email using Email Template B.
The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question24: What report allows you to see how successful or active a form has been on your site?

Question25: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Question26: What would make the Salesforce connector become unverified?

Question27: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question28: Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Question29: What happens to wait when a user paused anengagement studio and the prospect still has time remaining on the wait period.

Question30: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question31: A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Pardot*'.
What action would occur in Pardot?

Question32: Which Salesforce field type is unsupported for syncing with Pardot?

Question33: The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?

Question34: Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?
Choose 2 answers

Question35: There are absolutely no restrictions on how you assign custom users abilities.

Question36: How can an admin find the number of mailable prospects in their database?

Question37: Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

Question38: What is a good default sales ready lead score?

Question39: A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

Question40: You want to export a list of prospects, but you only need the default fields. What can you use?

Question41: What is the best practice when users leave the company and have assigned prospects?

Question42: A marketing user wants prospects to be added to a list when they click on a link in a list email.
Where would this action be added in order to add the prospect to the specific list?

Question43: Which Salesforce custom fields will sync with Pardot?

Question44: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question45: What can the GoToWebinar connector do?

Question46: Form or Form Handler? I need to be able to edit and change my form directly.

Question47: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question48: What do spam complaints refer to in an email report?

Question49: A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Question50: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question51: You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Question52: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question53: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question54: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question55: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question56: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question57: What happens if a prospect is removed from a drip program and later added back?

Question58: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question59: A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

Question60: What are 2 ways to define a user's role?

Question61: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Pardot form.
Which form feature should be utilized?

Question62: What is the difference between a visitor and a prospect?

Question63: What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Question64: What editions of Salesforce can sync with Pardot?

Question65: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question66: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question67: Completion Actions are retroactive.

Question68: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Question69: A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

Question70: What information is required when creating a prospect manually?

Question71: Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Question72: What must be created in order to send an autoresponder?

Question73: An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step witha 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

Question74: Creating or marking an opportunity as lost will result in the change of a prospect's score

Question75: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question76: What are the key technical items required to set up during implementation?

Question77: You can set up Pardot yourself to sync with Person Accounts.

Question78: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question79: A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Question80: What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?